Publicity and public events managers must perform budgeting, hiring, contracting and writing tasks. The events manager for "I Write the Songs," a Texas radio program for and about songwriters, organizes a local workshop that will host a panel of locally and nationally renowned songwriters. The events manager must produce during the course of this project letters to each of the panel invitees, as well as biographies and discographies for each panelist. The events manager must know well both the business of songwriting and the interests of workshop attendees to draft materials that are persuasive and powerful. These tasks also require the ability to research and incorporate additional information.

Career Outlook

JOB COMPENSATION EDUCATION NUMBER OF JOBS OUTLOOK Advertising, marketing, promotions, public relations and sales managers Median annual earnings in 2000 for advertising and promotions managers were $53,360; marketing managers, $71,240; sales managers, $68,520; and public relations managers, $54,540. Bachelor's or master's degree 707,000 jobs in 2000 Faster than average Source: Occupational Outlook Handbook, 2002–03, Bureau of Labor Statistics, U.S. Department of Labor
Associated Benchmarks ADP benchmarks that address the knowledge and skills required to complete this task are: CONTENT AREA STRAND English Language Writing Research Informational Text