College for Texans, a project of the Texas Higher Education Coordinating Board, is an outreach and media campaign designed to enroll an additional 300,000 academically prepared students — beyond the 200,000 enrollment growth predicted on the basis of trends — into Texas higher education by 2015. The following materials were used for the statewide campaign, which utilized television and radio ads in addition to other tools and resources to inform students and families about preparing, applying and paying for college or technical school. Included are television and radio ads in both English and Spanish, and a cartoon aimed at preschool and elementary school-age children.