The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following materials have been used for the statewide campaign, which utilizes Web sites, essay contests, television spots and posters to help students and families prepare to succeed in postsecondary education through a three-pronged approach of scholarship funding, college readiness and statewide awareness.