Campaign Tools and Materials (from College Access Marketing)
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following materials have been used for the statewide campaign, which utilizes Web sites, essay contests, television spots and posters to help students and families prepare to succeed in postsecondary education through a three-pronged approach of scholarship funding, college readiness and statewide awareness.
http://www.collegeaccessmarketing.com/gallery/campaigndetails.asp?campaign=11

Counselor Card — April
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. This direct-mail piece was sent to school counselors to inform them about the Oklahoma Higher Education Student Center. It also provided a Web address and phone number for counselors to share with students and parents.
CounselorCard April GEAR Up Oklahoma brochure.pdf

Counselor Card — December
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. This direct-mail piece was sent to school counselors to inform them about the Oklahoma Money Matters Web site. It provided a Web address and phone number for counselors to share with students and parents.
CounselorCard December GEAR Up Oklahoma brochure.pdf

Counselor Card — February
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following materials were used during the campaign. This direct-mail piece was sent to school counselors to inform them about the Oklahoma’s Promise/Oklahoma Higher Learning Access Program Web site. It provided a Web address and phone number for counselors to share with students and parents.
CounselorCard February GEAR Up Oklahoma brochure.pdf

Counselor Card — January
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. This direct-mail piece was sent to school counselors to inform them about the College Goal Sunday event hosted at college campuses throughout the state. It provided a web address and phone number for counselors to share with students and parents.
CounselorCard January GEAR Up Oklahoma brochure.pdf

Counselor Card — March
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. This direct-mail piece was sent to school counselors to remind them of the course requirements necessary for admission to Oklahoma’s state colleges and universities. It provided a Web address and phone number for counselors to share with students and parents.
CounselorCard March GEAR Up Oklahoma brochure.pdf

Counselor Card — October
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. This direct-mail piece was sent to school counselors to remind them to encourage students who achieve designation as a National Merit Scholar, National Merit Finalist or United States Presidential Scholar to apply for Oklahoma’s Academic Scholars Program. It provided a Web address and phone number for counselors to share with students and parents.
CounselorCard October GEAR Up Oklahoma brochure.pdf

English Language Ad: I Have a Plan
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following ad was used during the campaign.
English Language Ad I have a plan 1 GEAR UP Oklahoma Ads.pdf

English Language Ad: I Have a Plan
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following ad was used during the campaign.
English Language Ad I have a plan 2 GEAR UP Oklahoma Ads.pdf

English Language Ad: I Have a Plan
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following ad was used during the campaign.
English Language Ad I have a plan 3 GEAR UP Oklahoma Ads.pdf

Radio Ad
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following radio spot was used during the campaign.
Radio Ad Gear Up Oklahoma Ads.mp3

Spanish Language Ad: I Have a Plan
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following ad was used during the campaign.
Spanish Language Ad I have a plan 1 GEAR UP Oklahoma Ads.pdf

Spanish Language Ad: I Have a Plan
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following ad was used during the campaign.
Spanish Language Ad I have a plan 2 GEAR UP Oklahoma Ads.pdf

Spanish Language Ad: I Have a Plan
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following ad was used during the campaign.
Spanish Language Ad I have a plan 3 GEAR UP Oklahoma Ads.pdf

Spanish Language Ad: I Have a Plan
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following ad was used during the campaign.
Spanish Language Ad I have a plan 4 GEAR UP Oklahoma Ads.pdf

Survey Questions for 5th–8th Graders
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following survey was used during the campaign to assess opinions of students about college.
Survey Questiond for 5th-8th graders GEAR UP Oklahoma Pub Opinion.doc

Survey Questions for 9th–12th Graders
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following survey was used during the campaign to assess opinions of students about college.
Survy Questions for 9th-12th graders GEAR UP Oklahoma Pub Opinion.doc

Survey Questions for Parents
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following survey was used during the campaign to assess opinions of parents about college.
Survey Questions for parents GEAR UP Oklahoma Pub Opinion.doc

Survey Results and Analysis
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following documents outline the results of surveys with 5th–8th graders, 9th–12th graders and parents regarding their opinions about attending college.
Survey Results and analysis GEAR UP Oklahoma Pub Opinion.doc

Presentation on Jobs/Skills/Course-Taking
Oklahoma Scholars Initiative
The Oklahoma Scholars initiative is a simple, low-cost, high-impact strategy to motivate students to complete high school courses that prepare them for college and careers. The initiative places business people in classrooms to promote the study of math, science, language arts and social studies immediately before students select high school courses. The Initiative is managed by the Oklahoma Business and Education Coalition. The following materials have been used during the initiative.
http://www.oklahomascholars.org/downloads.php

Gear Up Campaign Summary
GEAR UP Oklahoma
The U.S. Department of Education awarded Oklahoma a GEAR UP grant in August 1999. The primary goal of GEAR UP is to ensure all students in Oklahoma are prepared to succeed in postsecondary education. The following Web page provides a broad overview of the campaign.
http://www.achieve.org/node/700