Sample Key Three Messages Template


This template provides an overview of key messages to communicate in education advocacy campaigns. You should be able to boil down what you want to communicate to your target audience to three central messages – the “key three.” Typically, the first message will define the issue; the second will outline the problem; and the third will explain the solution. The key three should be distributed to all internal and external team members and communicated consistently, without variation, at all times.

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